Altius Dispensary set out to increase average customer spend and loyalty, aiming for a milestone of $300 per month per customer. Using Sweed’s marketing automation and segmentation tools, Altius launched a virtual punch card incentive campaign that rewarded shoppers with $25 off after reaching four $75 spending milestones.
The results exceeded expectations: higher spend per customer, more unique buyers, and stronger retention. By combining Altius’s incentive structure with Sweed’s enabling technology, the dispensary turned casual visits into repeat business and built a reliable engine for growth.
Problem
Altius needed to motivate customers to spend more, visit more often, and stay loyal. But traditional promotions feel short:
- Too Transactional: Discounts without ongoing engagement didn’t build momentum.
- Too Generic: Broad offers failed to motivate different customer types.
- Too Manual: Tracking spend-based incentives without automation risked errors and inefficiency.
The challenge: design a promotion that rewarded consistent visits, built excitement, and scaled across the entire customer base without creating operational drag.
Solution
By leveraging Sweed’s unified platform, Altius powered a seamless, gamified loyalty experience:
- eCommerce Integration: Eye-catching digital storefront banners kept the punch card visible and engaging.
- In-Store Alignment: Staff reinforced the program consistently, creating a unified digital and in-store campaign.
- Smart Segmentation: Dynamic groups triggered at each $75 milestone ensured precise targeting and accurate punch tracking.
- Automated Workflows: Real-time notifications and “virtual punches” were issued via email, driving momentum and keeping customers engaged.
- Reward Fulfillment: At the $300 threshold, customers were automatically issued their $25 reward, closing the loop without manual intervention.
Results
The Sweed-powered campaign delivered measurable growth:
- +32% increase in total net spend
- +50% increase in unique buyers
- +3% increase in average ticket
- +28% growth in total ticket volume
Impact
Altius’s incentive program became a blueprint for sustainable revenue growth:
- Expanded Reach: Attracted new buyers while re-engaging lapsed customers.
- Bigger Baskets, More Often: Customers spent more per visit and returned more frequently.
- Strengthened Loyalty: A sense of progress and reward deepened long-term customer engagement.
- Operational Simplicity: Sweed’s automation ensured efficiency and accuracy at every step.
By aligning a creative incentive model with Sweed’s technology, Altius exceeded revenue goals, reshaped customer habits, and turned gamification into a reliable growth engine.