420 is the Super Bowl of cannabis retail. The challenge? Every dispensary is competing for attention, while marketing channels are limited and compliance is strict. Sweed SMS campaigns turned the holiday into a massive sales moment by pushing time-sensitive deals directly into customers’ hands.
With Sweed’s Cannabis Revenue Optimization Flywheel driving campaign performance, operators converted clicks into cart completions and lifted nearly a quarter of all eCommerce orders from SMS alone.
Problem
Too Crowded. Too Risky. Too Easy to Miss.
- Social platforms restrict cannabis ads.
- Email inboxes are cluttered during big holidays.
- Without compliance, SMS risks being blocked when you need it most.
Solution
Sweed SMS with clickable URLs solved the 420 crowd-out:
- Promotional landing pages guided shoppers into curated menus.
- SMS nudges with instant CTAs cut through the noise.
- Built-in 10DLC compliance ensured deliverability on the biggest day of the year.
- Promotions spotlighted high-margin, high-converting products.
Results
- 7M+ SMS delivered
- 110K clicks
- $618K+ online sales
- 7.4K+ orders – SMS drove 23% of all eCommerce orders
Impact
420 wasn’t just a holiday, it became a growth catalyst. Faster sales, higher AOV, and repeatable workflows proved SMS isn’t just about one-off wins; it’s about building an engine that scales during peak retail moments.