Every abandoned cart in cannabis retail is more than a lost sale — it’s a customer who was ready to buy, but slipped away. Sweed helps turn those moments into momentum.
Between January 2024 and July 2025, retailers using Sweed’s abandoned cart workflows didn’t just recover “left behind” items; they converted them into real revenue. This meant higher average order values, increased in-store visits, and stronger customer loyalty.
Sweed powers their Cannabis Revenue Optimization Flywheel with automations that link smarter marketing, seamless shopping, and measurable results, without adding extra work for store teams.
The impact was clear: fewer missed opportunities, more repeat purchases, and a stronger growth engine at the heart of every retailer’s operation.
Problem
Abandoned carts are one of the most frustrating challenges in cannabis retail. Everyone represents a shopper who showed intent to buy, but didn’t. The problem isn’t just the lost sale, it’s that legacy marketing tools are:
- Too Slow: Follow-ups happen after intent is gone.
- Too Generic: Messages aren’t personalized to the products left behind.
- Too Blind: No way to measure if the outreach worked
The result? Wasted intent, wasted effort, and revenue left on the table.
Solution
Sweed flips abandoned carts into growth drivers by doing what most retailers can’t: acting instantly, personalizing every message, and tying it all back to real revenue.
- Automated triggers fire the moment a cart is left, hitting the customer while intent is fresh.
- Follow-ups include the exact products left behind, creating a direct visual reminder that brings back shoppers.
- Push notifications and SMS messages can open directly into the saved cart, reducing friction and helping customers check out in seconds.
- Every recovered cart is tied back to revenue, whether the purchase happens online or later in-store.
Because it’s powering your Cannabis Revenue Optimization Flywheel, this isn’t just about sending reminders. It’s about connecting smarter marketing with seamless shopping experiences and measurable results. What was once a costly point of drop-off now becomes a reliable, compounding source of revenue.
Results
Retailers running Sweed’s abandoned cart workflows didn’t just recover missed sales; they turned a pain point into a reliable growth driver:
- ~30% average email open rate – nearly 3x typical retail averages.
- ~4% click-through rate with direct conversions tracked back to cart.
- ~$38.5k average recorded online sales
- ~$1.08M additional offline sales influenced by automated follow-ups.
- ~$78.76 average online purchase value
- ~$68.56 average offline purchase value
Impact
What used to be wasted intent is now compounding revenue:
- Fewer missed opportunities: Shoppers who would’ve walked away are completing purchases.
- More repeat business: Re-engaged customers often returned for future purchases.
- Stronger customer loyalty: Personalized messages felt like service, not spam.
- A more powerful Flywheel: Acquisition spend went further because every customer touchpoint created momentum for the next.
The result isn’t just recovered carts, it’s a compounding growth engine that makes every dollar spent on acquisition go further.