Why SMS Workflows Matter More Than Ever
In today’s saturated cannabis retail market, growth doesn’t happen by accident. Retailers need smarter ways to connect with customers beyond the point of sale. Ways that are personal, compliant, and proven to drive measurable revenue.
That’s where automated SMS workflows come in. Done right, they don’t just save time; they recover lost sales, deepen loyalty, and keep your brand top-of-mind in a crowded marketplace.
With Sweed, these workflows are built-in, not bolted on. That means no clunky integrations, no Frankenstack chaos, just smarter automations that work together to fuel your growth engine.
Example Workflows That Delivery Results
Abandoned Cart Recovery
Too many shoppers browse, add to cart, and never check out. Swede solves this with automated recovery campaigns that bring them back:
- 30%+ open rates (tripe the retail average)
- Over $1M in recovered offline sales for dispensaries
This isn't guesswork, it’s marketing that performs.
Loyalty Expiration Reminders
“Use it before you lose it” works because it creates urgency. Sweed automatically texts customers when points are about to expire, turning unused rewards into immediate revenue.
Win-Back Journeys
Don’t let lapsed customers drift to competitors. Sweed’s workflows trigger personalized offers at 30/60/90 days, including unique promo codes, to re-engage and reactivate customers.
Membership & VIP Programs
From subscription-style memberships to VIP access, Sweed powers loyalty-first programs that convert causal shoppers into long-term advocates, backed by integrated text communication.
Measuring SMS Success the Smart Way
The power of SMS isn’t just in sending – it’s in tracking. Sweed makes it easy to measure performance refine campaigns with calrity and confidence.
Key Metrics to Track
- Delivery Rates: Are texts reaching your customers?
- Click-Throughs & Redemptions: Are they taking action?
- Attribution: How much revenue is SMS driving online and in-store?
Best Practices for Continuous Improvement
- Benchmark: Compare against retail averages to see where you’re winning.
- Segment: Measure by customer type (new, high-value, dormant).
- Test & Iterate: A/B test offers, timing, and messaging.
- Track ROI Holistically: Beyond direct sales, measure lifetime value and retention.
- Monitor Opt-Outs: Keep lists healthy by adjusting when fatigue rises.
- Time Campaigns Thoughtfully: Align with buying behavior, seasonal demand, or local events.
With Sweed, these insights are baked into your dashboards, so operators can act fast and optimize continuously.
How Sweed Makes SMS Marketing Effortless
Sweed isn’t another “POS with a texting app.” It’s a true all-in-one platform where messaging, loyalty, payments, inventory, and compliance are seamlessly connected.
Here’s what makes us different:
- Built-In, Not Bolted On: SMS, loyalty, and POS data live in one place.
- Transparent Pricing: $0.035 per MMS, no number fees, no bundles.
- Loyalty-First Approach: Rewards, referrals, and receipts flow directly into campaigns.
- Automations That Work While You Sleep: Abandoned cart, loyalty nudges, win-backs, and more.
- Data-Driven Campaigns: Real-time dashboards for delivery, conversions, and ROI.
Tools That Give You an Edge
With Sweed, operators don’t just run SMS, they master it.
- 10DLC-Approved Messaging: Carrier compliance, maximum deliverability.
- Automated Opt-In Verification: PIN checks keep lists clean.
- Advanced Segmentation & RFM Modeling: Target by recency, frequency, and spend.
- Message Limit Controls: Guardrails prevent over-messaging.
- Loyalty Integration: Tie texts directly to rewards and referrals
- Automated Workflows; Campaigns fire at the right time, without manual setup.
The Bottom Line
SMS is more than promotions. It’s a revenue-generating engine that, when connected to loyalty and POS data, creates personalized, timely, and high-value customer interactions.
With Sweed’s advanced workflows, operators can:
- Recover abandoned carts
- Drive loyalty redemption
- Reactive dormant customers
- Build long-term brand champions
In short: Sweed turns messaging into money, with less effort, more clarity, and measurable growth.
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