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Every year, MJBizCon is more than just another industry event; it’s a time for cannabis businesses of all types, sizes, and specialties to come together, allowing us to reflect on the year's achievements and discuss the future of the industry we’re building together. This year was a defining year that showcased how retail is evolving, and the Sweed team showed up in full force to demonstrate how our platform is helping lead that evolution. 

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This year, Sweed debuted our “Donut Booth” on the MJBiz show floor, and the response couldn’t have been better. Throughout the week, our team handed out fresh donuts and coffee to help attendees start their morning right and ease into conversations. To keep the energy going, we also hosted a daily 4:20 giveaway, drawing a name from attendees who entered for a chance to win $420. 

Together, these moments created a steady flow of engagement at the booth and fostered a relaxed, welcoming environment where meaningful conversations could unfold, from retail challenges and emerging trends to what operators are genuinely looking for in a long-term technology partner.

From meaningful conversations on the show floor to packed after-hours events with industry leaders, operators, and brands, our time in Las Vegas reinforced a clear theme: the future of cannabis retail is personalized, data-driven, and built for scale.

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Building Real Connections – On and Off the Show Floor 

MJBizCon remains the most important gathering of cannabis operators, brands, and technology partners, and this year was no exception. Throughout the week, the Sweed team connected with dispensary owners, enterprise operators, and emerging brands across key markets, discussing everything from compliance challenges to customer acquisition, margins, and long-term growth strategies. 

Those conversations didn’t stop when the expo hall closed. 

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Sweed proudly sponsored and attended several high-impact after-hours events that allowed us to deepen relationships in a more personal, collaborative setting: 

• Las Vegas Golden Knights Game: Our team hosted several dispensary decision-makers and owners at a Las Vegas Golden Knights hockey game, and we even had the opportunity to spend time on the ice for a once-in-a-lifetime VIP experience.
• Canna Pack CEO & Retail Mixers: Across two nights, Sweed joined Canna Pack for executive- and retail-focused mixers that brought together cannabis leaders and operators from across the country, with particularly strong representation from emerging East Coast markets like New York and New Jersey. The conversations centered around leadership, scaling responsibly, and what it takes to succeed as adult-use markets mature, from operational efficiency to delivering better in-store and digital customer experiences.
• Grasslands After Party: One of the most talked-about nights of the week, bringing together operators, brands, and technology leaders for high-energy networking and deal-making. 
• The EmJays & Orchid Suite After Party: A true capstone event, welcoming a broad mix of prospects, partners, and industry friends to celebrate a successful week in Vegas.

These moments matter. Cannabis is still a relationship-driven industry, and MJBizCon 2025 affirmed how powerful it is when technology, operators, and brands come together around shared goals.

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The Big Trends We Heard Everywhere 

Across demos, meetings, and mixers, a few consistent themes emerged: 

1. Personalization is No Longer Optional
Retailers are looking beyond basic loyalty programs. They want deeper customer insights, smarter segmentation, and automated personalization without adding operational complexity. 

2. Operators Need Revenue Growth Without Added Labor
With margins under pressure, dispensaries are prioritizing tools that drive higher basket sizes, better conversion, and repeat visits, without adding headcount. 

3. Payments and Customer Experience Are Converging
The checkout experience is becoming a strategic touchpoint, not just a transaction. Faster payments, stored value, and incentives tie directly to customer retention.

These trends directly shaped the new solutions Sweed unveiled at MJBizCon. 

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New Product Innovations Unveiled at MJBizCon

At the show, Sweed introduced a powerful set of new capabilities designed to personalize every step of the customer journey while helping retailers grow revenue with less effort. 

Sponsored Product Carousels
Sweed showcased personalized, brand-sponsored carousels that dynamically adapt to shopper preferences while featuring products from a single sponsoring brand. This creates a win-win: premium visibility for brands and higher-margin revenue opportunities for retailers. 

AI Picker
Our new AI-powered guided shopping experience drew strong interest from operators focused on education and conversion. By asking a few simple questions, AI Picker mirrors the in-store budtender experience, helping customers quickly find products they’ll love.

Smart Surveys
Sweed’s Smart Surveys allow retailers to collect meaningful customer insights without friction. Surveys can be triggered automatically after checkout, first purchases, or loyalty milestones, feeding directly into customer profiles and workflows. 

Sweed Wallet & Sweed Pay
Payments were a major point of conversation at MJBiz, and Sweed Wallet stood out. Customers can store banking information once and use it seamlessly across visits, access cash-back incentives and apply wallet balances to reduce out-of-pocket spend, all while giving operators flexibility around fees.

Built-In RFM Segmentation
Enterprise retailers were especially excited about Sweed’s ready-to-use RFM (Recency, Frequency, Monetary) segments. Automatically classifying customers into groups like Champions and Loyalists enables more targeted marketing without manual analysis. 

Together, these tools reflect a single mission: help cannabis retailers deliver smarter, more personalized experiences at scale.

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Looking Ahead 

MJBizCon 2025 made one thing clear: cannabis retail is entering its next phase of maturity. The operators who win will be those who truly understand their customers, leverage automation intelligently, and create experiences that feel modern, seamless, and human. 

We’re grateful to everyone who stopped by, shared a donut with us, or took the time to explore what Sweed is building. If Vegas was any indication, the year ahead is going to be an exciting one, and we’re just getting started. 

See you on the show floor (and the dance floor) next year.