Turning Texts Into Growth 

In cannabis retail, every touchpoint counts. Social posts get buried, and emails often go unopened. But SMS and MMS? They cut through instantly, with relevance, urgency, and measurable results. 

That’s why smart dispensary operators see text messaging as more than a channel. It’s their highest-ROI growth lever. 

With Sweed, SMS becomes more than promotions. It becomes a loyalty engine, a revenue driver, and a brand experience enhancer, all seamlessly built into the same platform you use to run your store. 

Best Practices for Cannabis SMS Campaigns 

1. Compliance First 

In cannabis, compliance isn’t optional, it’s survival. Sweed is the only cannabis POS approved for 10DLC (10-Digital Long Code) texting, ensuring: 

• Carrier-approved deliverability
• Faster speeds, fewer blocks 
• Telecom-aligned compliance

And with built-in opt-in tools (including double opt-in flows like PIN verification), Sweed keeps you covered from day one. 

2. Segment, Don’t Spam

Generic blasts get ignored. Smart segmentation gets results. Sweed’s AI-powered data foundation makes it simple to target customers by: 

• Behavior (ex: hasn’t purchased in 30 days) 
• Preferences (ex: frequent vape buyers) 
• Spend level (ex: high-value shopper) 

The result? Texts that feel personal, relevant, and timely. Higher open rates. Fewer opt-outs. More repeat visits. 

3. Balance Promotions with Value

Texting isn’t about discounts alone. It’s about creating sticky, valuable brand connections. Use a healthy mix of:

• Loyalty nudges: “You’re 50 points from your next reward.” 
• Education & discovery: “Check out our new solventless extract drops.” 
• Service updates: “Your order is ready for pickup.” 

This balance turns texts into customer-first experiences that build trust and drive long-term loyalty. 

4. Timing & Frequency

In cannabis, timing is everything. Research shows the sweet spot is 1-2 promotional texts per week. 

• Send when customers are ready to act (late afternoons, early evenings). 
• Use frequency caps so high-value customers don’t get overwhelmed. 

With Sweed automation, you set the guardrails, and every campaign hits at the right time, with the right cadence. 

5. Integrate Loyalty Into Every Message

Texting shines brightest when it’s tied to loyalty. Sweed makes it easy to trigger personalized campaigns like: 

• “Hey Jordan, you’ve got $10 in rewards – redeem them today.” 
• “Your points expire in 5 days. Don’t let them go to waste!” 

By connecting SMS to loyalty, Sweed turns everyday texts into repeat business drivers. 

How Sweed Makes SMS Marketing Effortless

Texting isn’t just another checkbox in your marketing plan. It’s part of the Cannabis Revenue Optimization Flywheel, fueling smarter marketing, better experiences, and stronger operations. 

With Sweed’s all-in-one platform, you get: 

• Built-in opt-ins: Capture SMS permissions at signup, checkout, or post-purchase. 
• Automated journeys: Deliver personalized campaigns triggered by behavior. 
• Unified reporting: Track revenue influenced by every message. 
• Cost savings: Eliminate overpriced, third-party texting apps. 

Bottom Line: Sweed transforms texting from a "discount channel" into a loyalty and growth engine, designed for cannabis, built for operators, and proven to perform. 

Why It Matters Now 

In an oversaturated market, retailers can’t afford generic outreach or clunky workarounds. Sweed’s built-in SMS and loyalty tools let you cut through, connect smarter, and turn first-time shoppers into lifelong customers. 

Book a demo today and see how Sweed helps operators text less, sell smarter, and grow faster.