For many dispensaries, Green Wednesday is the second-biggest sales day of the year, behind 4/20. For some, it’s the biggest. And while the concept of Green Wednesday is just starting to find its way into mainstream culture, operators have felt the sales bump that has come with the ‘cousin walk’ for years. They know Green Wednesday is a cannabis holiday they can’t miss out on.
Download the Green Wednesday 2026 Guide: Prepare, Perform, Prolong
What Is Green Wednesday?
Green Wednesday is the Wednesday before Thanksgiving, when dispensary operators see a significant increase in sales. In 2026, Green Wednesday falls on November 25.
Green Wednesday Sales: What the Data Shows
On Green Wednesday 2025, we saw sales on the Sweed platform jump to 2.18x a typical Wednesday, and transactions nearly doubled. Whether people are stocking up to share with their families, bringing something home to their parents and grandparents, or looking to cope with seeing their in-laws, Green Wednesday is the new Blackout Wednesday, and we have the data and insights to prove it.
Download the 2026 Green Wednesday Guide
In Sweed’s 2026 Green Wednesday Guide, Prepare, Perform, Prolong, we’re writing the playbook for cannabis operators looking to capitalize on cannabis’s newest consumer holiday. Inside, you’ll find:
- Two years of Green Wednesday data from dispensaries on the Sweed platform.
- The five shoppers to plan for, from your Regulars to the Family Plug.
- A before, during, and after plan for stocking, staffing, promos, and turning first-time shoppers into regulars.
- A printable Green Wednesday checklist.
Want to hear from the retailers who have been running Green Wednesday for years? Watch our on-demand webinar with leaders from Skymint, Surfside, Sweed, and Cultivated.
-Cannabis-Retail-Dispensary.svg)
%201.svg)